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Marketing terms that make you look like an amateur

June 6, 2014

Homer Simpson - Face Palm

Homer Simpson – Face Palm

So, you’ve joined the ranks of marketers and advertisers. Congratulations. You poor soul. Put in your best effort, and try not to look like an idiot. Actually, even if you’re not in marketing or advertising- try not to look like an idiot. This means sounding like you know what you’re talking about. Look up appropriate terminology and take some classes if you’re not formally educated in the field. Here are some of the top marketing terms that you or someone you know may be using that are making you and your buddies look like amateurs.

“Let’s get our eblast going.”

Try not to use “eblast”, “social media blast”, or any other “blasts”. You’re probably thinking, “But Alex, what’s wrong with saying ‘eblast’?” Well, nothing really. It’s not inherently wrong, but there are much better terms to use other than “blast”. Would you want someone “eblasting” junk all over your inbox? Didn’t think so. It sounds like spam. Here are some better terms to use:

  • email marketing campaign
  • newsletter
  • marketing email
  • email promotion

Also, no one likes being part of a marketing list. So, please don’t use the word “list” on your public facing sites or profiles. Try using: “subscribers” or “eclub”.

Related phrases you should never use:

“Sign up for our eblast!”
No, thank you.

“Join our email list!”
Nah, I don’t want to be on your list. In fact, take me off your list, if I’m on it.

“Let us eblast your inbox!”
Just don’t ever use this one.

These are better:

“Join our EClub to receive exclusive events and offers.”
Sweet, I love being in a club.

“Join our network of subscribers.”
I’ll be a part of a network? Fo Sho!

“Subscribe to our newsletter for the latest updates.”
Yeah! I’ll be in the know! Finally!

“When are we starting our social media blitz?”

Houston Texans

Houston Texans

Again. What the hell is a social media blitz? This means nothing. This is not football. It’s social media. Call it what it is: social media marketing, social media marketing campaign, or you can get specific such as Facebook Ad Campaign, Twitter or Tweet Campaign. I cringe every time I hear “social media blitz”. If you’re hearing this term, then your coworker or client are throwing up a red flag that says “I have absolutely no idea what the hell I’m talking about”. Worse yet, this might mean they probably have unrealistic expectations of using social media for their goals. While we’re at it, please don’t ever say email blitz.

Your client or coworkers may not realize that having a successful campaign usually means allocating a budget for what they want to achieve. Since Facebook limits the reach of page posts, advertising is a must. If your goal is to reach all of your followers, you’ll have to purchase Facebook advertising, or make sure that your campaign is so darn creative, it’ll go viral. Don’t count on this though. Most people don’t realize that much of the viral advertising out there is backed by huge budgets. Chances are you’ll need to purchase advertising.

“How many friends does our company have on Facebook and Twitter?”

If you go online and actually look at any company page on Facebook, you’ll see that the page does not have any friends, it has fans. You cannot have friends on your company Facebook page, you can only have friends on your personal page. Your Twitter profile gains followers, not friends.

A few more.

Don’t say:
general photo
samples or test
make a website
camera stand

Instead, say:
stock photography
proof or draft
design or develop a website
animation (unless you mean live video)

Don’t correct your boss.

He-Man on Robot Chicken

He-Man on Robot Chicken

Those are just some of the terms that have been brought to my attention recently. There are tons more. And as you come across better terms, use them and trash the amateur talk. So, now you’re a marketer or advertiser or whatever. Now, you know your stuff! “I have the power!” Slow down there, He-Man. Just because you begin using the more widely accepted terminology, doesn’t mean you get to parade around like a word nazi. Be respectful. If your boss wants to call your Facebook fans, friends, then let them. Or if your coworker says they want to do a social media blitz, then just smile, listen, and do your best to provide solutions.

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